Using Mobile Experiences to Grow Your List

Using Mobile Experiences to Grow Your List

Let’s just get this out of the way: e-mail is a mobile channel. Across practically each and every market, the majority of email activity (opens &amp clicks) takes place on the consumer’s mobile device. However, simply because marketing emails tend …

How Worldwide CMOs Reap the Benefits of Technologies

How Worldwide CMOs Reap the Benefits of Technologies

Global organizations have realized that technologies can offer several advertising and branding benefits that they can leverage to additional obtain their certain objectives in this location. 

For instance, Julie Lyle, CMO of Demandjump and former CMO of Wal-mart believes technologies …